Cassandra Brand Design

Her Services & Process

Casey offers a highly collaborative and personal experience. Her goal is to bring out the beauty in your lives with a home that perfectly reflects you.  

Services

New Construction

Home Renovation

Interior Design

Her Process

1.

Connect

Lets chat, it is imperative that we communicate throughout the process, so having that initial phone conversation sets a great tone for our future endeavor together

2.

Discover

Once we both understand your goals and desired outcome, I will write up a summary and give a broad estimate as to the costs to be expected for the project

3.

Contract

At this point in the process we will have a more detailed understanding of the project, a contract will be presented and a retainer collected to begin.

4.

Design

I will begin the vision and design, meticulously researching and creating the ideal space for you, all the while enjoying the collaborative feedback to assure the perfect final product.

5.

Execute

 I have a list of contractors, however I understand if you prefer to use your own. Next I will be there to liaise between you and all trades, making sure there is no lag time in the process

6.

Final Details

Once the project is near completion I will be there to take your input and make small tweaks and adjustments to make sure you get the result you have always dreamed of.

FAQ

If your project involves furnishings, light fixtures, and certain accessories, then the ideal service for your requirements is “decoration.” Many qualified designers also provide interior decorating services. However, if your project encompasses new construction specifications or involves a home renovation with a holistic approach that considers a concept, budget, and construction aspects, you should seek out an interior designer with formal training. Collaborating with a decorator or designer will result in informed decisions leading to a comprehensive design concept and specifications, all aimed at achieving one ultimate goal: the creation of your breathtaking home.

We recommend hiring an interior designer either before or at the time of securing an architect, builder, or general contractor. Experienced designers can elevate the project and guarantee that your envisioned dream becomes a reality. Our role is to provide guidance and advocate on your behalf throughout the entire process.


Consider the scenario where you don’t engage a designer at the outset; it’s akin to producing a film without a director. In such a situation, there’s no central figure steering the entire creative vision, and there’s a lack of streamlined communication within the team. However, with a designer onboard, you’ll have a dedicated leader making critical decisions, someone who comprehensively understands how each component of your extensive project connects and influences the next, and someone who can skillfully assemble all these elements into a remarkable masterpiece.

Our team serves as your impartial expert support, acting as your intermediary between all the different professionals involved in your project, including architects, contractors, and tradespeople. We effectively convey essential information about your home, covering the who, what, where, and how, to the relevant parties.

We begin with a thorough exploration because our aim is to truly understand you on a profound and personal level. Our initial meeting serves as a means to set the course, drawing inspiration from various elements. During this session, we engage in extensive questioning and actively listen to your responses, as they provide invaluable insights into your identity, passions, sentiments, and aspirations. Your answers reveal your affinities, cherished memories, and the essence you wish to convey. Following this deep understanding and meticulous deliberation, we seamlessly blend imagery to articulate our vision for your home’s transformation.

Typically, including shopping as a collaborative element isn’t a standard aspect of our client engagements. Through our extensive experience, we’ve come to understand that the primary goal of working with an interior designer is to leverage our expertise and creativity to present ideas that will infuse your project with a distinctive personal touch. This approach ensures that the design concept can be executed smoothly, efficiently, and with a strong focus on serving your specific needs. Nonetheless, if joint shopping is a significant consideration for you, we’re more than willing to involve you as required.

While it might be alluring to handle your own shopping to cut expenses, it often leads to issues of scale and quality, ultimately resulting in clients having to purchase items twice and enduring the frustration of additional costs. If you prefer to manage your own procurement, that’s acceptable as long as we are informed before commencing the project. We kindly request your cooperation in discussing your choices with us before making any purchases, and if we deem an item unsuitable, we will communicate this to you. Please be aware that you are responsible for delivery, installation, addressing any freight damages, and the time required to coordinate all related services.

Referring to it as “Reality TV” seems somewhat misleading to me because it doesn’t truly depict “reality.” What you witness are outcomes rather than the intricate processes that are integral to any design endeavor. Reality shows are built on extensive months of meticulous planning, which is probably the only aspect where our processes align. However, they can’t effectively showcase this preparatory work in a mere thirty minutes. Consequently, what you perceive is the grand, attention-grabbing, and spectacular reveal. Nonetheless, it’s not transpiring in real-time, nor does it mirror real-life. Achieving that splendid reveal for your home is indeed attainable and is our primary objective, but it unfolds in real-time, which often spans six months or more. The expenses for salaries, fees, and materials employed in these projects are covered by someone.

The budget marks the inception of a pragmatic view of your project, and embarking on any project is contingent upon having one in place. It serves as the navigational chart that illuminates the most optimal path to deliver excellence on your behalf. Leveraging our profound expertise in interior design, we’ll be your trusted guides in the budgeting journey. Many of our clients possess a clear investment goal, yet determining a reasonable budget encompassing furnishings and fees for a project akin to yours can be elusive. That’s where we come in, accompanying you through this intricate process. Your investment decisions are entirely at your discretion, and our paramount objective is to operate within the parameters of your investment range.

Consider collaborating with a company that excels in a specific area, such as crafting comprehensive design blueprints. Our company, on the other hand, is dedicated to handling all-encompassing interior design endeavors, whether they involve a solitary room or an entire residence. We take pride in overseeing every step, commencing with the initial design concept and concluding with the final execution, with the firm belief that our true worth lies in ensuring that this journey is a delightful one for you.

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